Spoga+Gafa: the story of a new direction

In Cologne, we presented not only our products but also the first results of an important rebranding journey that is reshaping our identity and the way we present ourselves to the market.

The RR Italia booth became the place to tell the story of a new direction: a more contemporary, structured, and international vision, built without losing the values that have always guided us.

Over these past few days, our CEO Riccardo, together with sales managers Paolo and Linda, had the pleasure of meeting clients, partners, and professionals from all over the world. The exchanges, new opportunities, and extremely positive feedback confirmed that we are on the right path.

Among the new offerings presented was also an addition to our sustainability-focused product portfolio: the new Hugly, which we will officially introduce soon.

To everyone who stopped by, thank you for the time you shared with us and the interest you showed.

If you didn’t have the chance to visit us at the fair, we’d be happy to tell you all about the latest news and show you the new face of RR Italia.

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